Hi! My name is Romain. I’m Art Director & Senior UI/UX Designer living in Lausanne, Switzerland. In 2013, I received a BA in visual communication from ECAL & in 2017, I earned a MAS in design research for digital innovation from the EPFL+ECAL Lab.
I believe that design should be intuitive & revolve around the user. To strengthen this, I learned inclusive design methodologies at the RCA & honed my skills in icon design at the University of Bournemouth. For the latter, I manipulated icons’ aesthetics to evaluate their effect on perceived usability. Many of my projects deal with notions of big data, data visualization & search algorithms. These play a large role in my research work, where I explore navigation principles & aggregation of content in mass information environments. Currently, I’m working on a major social network system for elderly people.
I am methodical, logical, detail-oriented & a bit of a perfectionist. For my BA thesis, I explored the omnipresence of the grid in our daily visual landscapes. After that, I worked as a graphic designer at ECAL for its communication platform as well as a freelancer for other organisations. I also co-founded a workshop that specializes in graphic design for unique mediums as well as a design collective for conceptual ideas. Today, I work in a design research lab where I confront my point of view with engineers & psychologists.
Realisation of the whole visual communication material of the ECAL/University of art and design Lausanne. The set includes more than 100 flyers, dozens of brochures and posters, 2 yearbooks, but also packaging (ex. DVD), letterings, digital animations, etc…
The identity thus proposed is radical and efficient, colorful and refined, precise and meticulous.
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ECAL, 2013 – 2015.
Photos @ Axel Crettenand.