Hi! My name is Romain. I’m Art Director & Senior UI/UX Designer living in Lausanne, Switzerland. In 2013, I received a BA in visual communication from ECAL & in 2017, I earned a MAS in design research for digital innovation from the EPFL+ECAL Lab.

I believe that design should be intuitive & revolve around the user. To strengthen this, I learned inclusive design methodologies at the RCA & honed my skills in icon design at the University of Bournemouth. For the latter, I manipulated icons’ aesthetics to evaluate their effect on perceived usability. Many of my projects deal with notions of big data, data visualization & search algorithms. These play a large role in my research work, where I explore navigation principles & aggregation of content in mass information environments. Currently, I’m working on a major social network system for elderly people.

I am methodical, logical, detail-oriented & a bit of a perfectionist. For my BA thesis, I explored the omnipresence of the grid in our daily visual landscapes. After that, I worked as a graphic designer at ECAL for its communication platform as well as a freelancer for other organisations. I also co-founded a workshop that specializes in graphic design for unique mediums as well as a design collective for conceptual ideas. Today, I work in a design research lab where I confront my point of view with engineers & psychologists.








Design for the sailboat “MOD’70 Race for Water”, ambassador of the Race for Water Foundation (prev. Multi One Attitude Foundation), skippered by Steve Ravussin.

The concept was to combine a drop of water – the icon of the foundation – with the shape of the boat. This symbol is visible both from the sides and from the top. The team wanted to distinguish themselves from other trimarans, in which commercials detract from the purity of the boat. The slogan “Learn, Share, Act” is found on the central floater and reveals its impact as soon as “Race for Water” gets underway.

Best Design MOD Award.

Photos © Yvan Zedda.

Race for Water